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Key trends for the US wine market in 2024 // Two Sonoma wineries are back in the hands of the original founder

March 26, 2024 - Wine Industry Insight Daily News Feed

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“Several sources have reported that tasting room visitation was down last year. Some have speculated that it's due to high tasting room fees. The headline slide is a chart from the interim survey data that puts a different spin on that conclusion. Breaking the top chart into quartiles, the upper quartile seems expensive, especially considering people seldom taste alone. The lower two quartiles, representing half of the winery respondents so far, are about $23 or less.”

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