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Kenwood Vineyards shuts tasting room as Korbel owner buys back Sonoma property // EU draws a hard line on wine in global trade deals

March 30, 2026 - Wine Industry Insight Daily News Feed

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“While guest transactions make up a large share of POS activity, known customers consistently drive the majority of tasting room revenue. Across every day of the week, customers with an attached profile generate roughly 60–70% of total POS sales, despite representing only about half of transactions. This highlights the long-term value of identifying guests during their visit, as known customers tend to spend more and are easier to engage after they leave.”

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