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Kenwood Vineyards shuts tasting room as Korbel owner buys back Sonoma property // EU draws a hard line on wine in global trade deals
March 30, 2026 - Wine Industry Insight Daily News Feed
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Today’s Most Interesting Wine Industry Data
“While guest transactions make up a large share of POS activity, known customers consistently drive the majority of tasting room revenue. Across every day of the week, customers with an attached profile generate roughly 60–70% of total POS sales, despite representing only about half of transactions. This highlights the long-term value of identifying guests during their visit, as known customers tend to spend more and are easier to engage after they leave.”
Source: Commerce7
The Rest of the News
Losing Dr. Roy Thornton, a valued member of the campus community
Scientists Call for Urgent Action on Glyphosate, Citing Strong Links to Cancer
Upcoming symposium will share findings from HiRes Vineyard Nutrition project
Bullsh!t Bingo: calling out greenwashing in drinks communication
Winter Vine Burial in China, a seminar from Professor Huiqin Ma, China Agricultural University
Washington state to tax millionaires, create new sales tax exemptions












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