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IWCA unveils analysis of global soil carbon sequestration progress // New Legislation Aims to Boost Farmworker Pay and Support Ag Employers

February 4, 2026 - Wine Industry Insight Daily News Feed

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“To help understand the demographic impact of cohort change on wine consumption, we’ve developed and applied SVB’s demographic and cohort consumption estimate to analyze and forecast shifts in the U.S. wine market by segmenting consumers by age and generational cohorts. The Estimated Consuming Population chart nearby gauges consumer preferences for alcohol, removing the impact from cross-channel consumption. The solid line at the bottom left represents consumers with a theoretical preference for wine at any given time. The top line on the chart illustrates the beer preference curve and the middle line represents spirits.”

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