- Wine Industry Insight
- Posts
- It’s Not Easy Being Green // That Drinks Business headline claiming the average price of a bottle of US wine hit $56.78 in 2025 is... just not true
It’s Not Easy Being Green // That Drinks Business headline claiming the average price of a bottle of US wine hit $56.78 in 2025 is... just not true
January 29, 2026 - Wine Industry Insight Daily News Feed
Today’s Top Story
(LINK)
More Top Stories
(LINK)
(LINK)
In Case You Missed It
(LINK)
(LINK)
(LINK)
Viticulture
(LINK)
(LINK)
Wine Glut
(LINK)
(LINK)
Rules & Regulations
(LINK)
(LINK)
Opinion & Analysis
(LINK)
(LINK)
Wine Industry Events
(LINK)
(LINK)
(LINK)
Industry Professionals
(LINK)
(LINK)
Today’s Most Interesting Wine Industry Data
“In 2025, winery DtC wine shipments represented 7% of the total off-premise market for domestically made wines...The total estimated off-premise sales of domestic table and sparkling wines was $51.5 billion. Representing approximately 7% of that market at $3.7 billion, the DtC channel declined from 2024, when it made up 8% of domestic off-premise sales. For perspective, this is down from 12% in 2021.”
Source: 2026 DTC Wine Shipping Report











Reply