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  • It’s Not Easy Being Green // That Drinks Business headline claiming the average price of a bottle of US wine hit $56.78 in 2025 is... just not true

It’s Not Easy Being Green // That Drinks Business headline claiming the average price of a bottle of US wine hit $56.78 in 2025 is... just not true

January 29, 2026 - Wine Industry Insight Daily News Feed

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“In 2025, winery DtC wine shipments represented 7% of the total off-premise market for domestically made wines...The total estimated off-premise sales of domestic table and sparkling wines was $51.5 billion. Representing approximately 7% of that market at $3.7 billion, the DtC channel declined from 2024, when it made up 8% of domestic off-premise sales. For perspective, this is down from 12% in 2021.”

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