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Invasive pest found on Costco plants a threat to California Wine Country vineyards, officials warn // Winery Sues Santa Barbara Over Unconstitutional Mandate

May 27, 2026 - Wine Industry Insight Daily News Feed

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“Millennials never took to wine like their Boomer parents or even their Gen X siblings, and the wine industry is now wringing its hands over how to look cool to Gen Z. The alcoholic seltzer water turned into a sales juggernaut that helped spawn the even more popular “ready-to-drink” (RTD) cocktail category that’s now worth more than $14 billion and has squeezed traditional wine SKUs out of retail aisles and chiller boxes.”

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