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Industry assessing after Washington wildfires // In Oregon, Alcohol Conflict Brews Again
July 20, 2026 - Wine Industry Insight Daily News Feed
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Today’s Most Interesting Wine Industry Data
“Purchasing behavior within the tasting room continues to vary by region and winery size, but the broader trend is consistent. Data comparing case sales and dollar sales shows a divergence between the two. In most cases, dollar growth is holding more than case growth, indicating that price increases or higher-value transactions are offsetting softer unit movement.”
Source: SVB DTC Wine Report June 2026
The Rest of the News
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California restricts utility shutoffs as dangerous heat ripples across state
Petition Drive Underway to Place Montgomery County Wine Sales Question on November Ballot

















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