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Idaho’s Colter’s Creek Winery destroyed by fire // Bordeaux vineyard ‘grubbing up’ scheme hampered by weather

July 29, 2024 - Wine Industry Insight Daily News Feed

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Founder of Cultivar Marketing, Brian Baker, reminds us that wine clubs were built for a specific generation: boomers. Now that we see consumption trends changing as younger generations enter the market, it’s time for the wine industry to adapt to the subscription economy that new consumers are used to engaging with.

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