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How some California wine companies took advantage of the industry downturn this year // Old Rules, New Marketplace: Alcohol’s Digital Revolution

December 23, 2025 - Wine Industry Insight Daily News Feed

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“This chart shows how the fine wine market has moved in repeating cycles since 1988. While prices fluctuate in the short term, the long-term pattern is consistent. Each colour represents a typical phase of the cycle: green (growth), yellow (bubble), blue (consolidation), and red (reset). Looking at the latest cycle (2020–2025), the market has come off a bubble and reset phase. If the pattern continues, we could now be on the verge of the next growth cycle.”

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