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How Social Media Propelled the ‘Cult’ Wine World Into Absurdity // Global wine tourism to hit US$138.4bn by 2033

June 16, 2026 - Wine Industry Insight Daily News Feed

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“The off-premise wine market has been characterized by a dramatic decline in sales of wines priced less than $11 per 750ml. Sales of wine priced more than $11 have been declining as well but not at the same rate. In the past year, wines priced more than $20 have shown some encouraging growth that may suggest declines in grocery stores are coming to an end. If the sales of lower-priced wines also stabilize through this year, it would be a significant win for the wine business and the most promising indicator for a return to growth.”

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