- Wine Industry Insight
- Posts
- How Napa and Sonoma Wineries Are Shifting Strategies for Millennial Tastes // Bordeaux Chateaux Accused of Retail Price Fixing as They Prepare for the 2025 En Primeur Campaign
How Napa and Sonoma Wineries Are Shifting Strategies for Millennial Tastes // Bordeaux Chateaux Accused of Retail Price Fixing as They Prepare for the 2025 En Primeur Campaign
January 26, 2026 - Wine Industry Insight Daily News Feed
Today’s Top Story
(LINK)
More Top Stories
(LINK)
(LINK)
In Case You Missed It
(LINK)
(LINK)
(LINK)
Government & Policy
(LINK)
(LINK)
Supply & Inventory
(LINK)
(LINK)
(LINK)
Growing Sectors
(LINK)
(LINK)
Opinion & Analysis
(LINK)
(LINK)
In Memoriam
(LINK)
(LINK)
Wine Industry Events
(LINK)
(LINK)
Today’s Most Interesting Wine Industry Data
“Wineries remain cautious on price changes. About half plan to hold prices steady, and about a quarter intend to take small increases on select items. Only a small portion anticipates broad price reductions. Most wineries report at least some successful cost recovery from price inflation, primarily through disciplined expense management and selective price adjustments.”











Reply