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How Napa and Sonoma Wineries Are Shifting Strategies for Millennial Tastes // Bordeaux Chateaux Accused of Retail Price Fixing as They Prepare for the 2025 En Primeur Campaign

January 26, 2026 - Wine Industry Insight Daily News Feed

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“Wineries remain cautious on price changes. About half plan to hold prices steady, and about a quarter intend to take small increases on select items. Only a small portion anticipates broad price reductions. Most wineries report at least some successful cost recovery from price inflation, primarily through disciplined expense management and selective price adjustments.”

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