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How Aperol Built a $900 Million Global Brand Around the Spritz // The Surprising Secret Weapon Against Spotted Lanternflies

September 1, 2026 - Wine Industry Insight Daily News Feed

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“What percentage of your sales is direct-to-consumer versus 3-tier wholesale? The median winery sells about two-thirds direct and one-third wholesale. That balance flips with size: small wineries live on DTC margin, and the largest producers run almost entirely on wholesale volume.”

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