• Wine Industry Insight
  • Posts
  • Hoopes winery civil trial in Napa County wraps after 11 days // WineDirect DTC Impact Report Highlights Success Stories

Hoopes winery civil trial in Napa County wraps after 11 days // WineDirect DTC Impact Report Highlights Success Stories

February 16, 2024 - Wine Industry Insight Daily News Feed

Today’s Top Story

Wine Industry Insight Marquee Sponsor

More Top Stories

Wine Industry Insight Prime Sponsor

In Case You Missed It

Wine Industry Insight Core Sponsor

Economic Impact

Wine Industry Insight Core Sponsor

Sales, Supply & Consumption

Wine Industry Insight Core Sponsor

In Memoriam

Wine Industry Insight Core Sponsor

Wine Regions In Crisis

Wine Industry Insight Core Sponsor

Oenology

Wine Industry Insight Core Sponsor

Real Estate & Development

Wine Industry Insight Core Sponsor

Today’s Most Interesting Wine Industry Data

“In 2022 there were still over 20% of transactions processed through a guest account, without a contact created for future communications. Further, use of a guest account is highest at the lower-priced end of the market. One can imagine a Venn diagram where Gen Z, on-site sales and lower price wines intersect. Cultivating relationships with these buyers is extremely important as they have the potential to be loyal longer-term buyers.”

Wine Industry Insight Data Sponsor

The Rest of the News

Reply

or to participate.