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Gen Z turning away from Dry January // Should the Government Bail Out the Wine Industry?

December 8, 2025 - Wine Industry Insight Daily News Feed

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“For the second year in a row, Bordeaux continues to be perceived as significantly out-of-favor, with 29% (higher than in 2024 Report by 2%) of responses referencing the region as the one with the most downside risk. Following Bordeaux, 19% of responses indicate that Burgundy is on a downward trajectory, followed by California and Champagne.”

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