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Experimental Side Labels Are Redefining Uruguay’s Wine Culture // 2024 Oregon Vineyard and Winery Census Report Published

July 1, 2025 - Wine Industry Insight Daily News Feed

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“The most meaningful change in tasting room service styles during the 2010s was moving from walk-in standing bars to seated by-reservation tastings. The change lessened visitation numbers but increased the average order value. The question today is whether the ‘experience arms race’ has reached its peak. Wineries with average retail pricing above $70 are exclusive to the reservation model and have no examples of walk-in-only tastings in this survey.”

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