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EU wine “concerned” about Trump tariffs threat but optimistic of deal // Reyes Adds Gallo's Commercial Spirits, Select Wines In California

July 14, 2025 - Wine Industry Insight Daily News Feed

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“Originally intended to offset the cost of wine poured, tasting fees today have evolved due to a frothy consumer market and the addition of more diverse and extravagant experiences. Tasting fees are now an essential part of the small premium winery’s revenue model. It’s easy to say that charging no fee will result in setting up the same bad behavior experienced when tasting fees weren’t charged, but what if the fee structure is tied to marketing to the critical 30-to-46-year-old age group? What if it lowers the average tasting room purchase but improves visitation? Attracting more wine-curious visitors increases the opportunity to improve sales.”

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