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EU-US tariff standoff over Greenland threatens billions in agri-food costs // Tom Planer on the art of selling more wine with fun and emotion

January 19, 2026 - Wine Industry Insight Daily News Feed

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“Emerging from a 25-year growth period, managers are unfamiliar with handling the kind of dislocating change we see today. In past decades, if you had too much inventory, there were many escape valves, and doing nothing was a viable strategy. In an increasing demand environment, heavy inventory in the cellar only required lower planned production in the current period. The higher demand otherwise would erase the overage quickly.”

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