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  • Early North Coast grape harvest collides with higher costs // Science Explains Why Wine Buying Makes People Nervous. One Retailer Profitably Took Notes

Early North Coast grape harvest collides with higher costs // Science Explains Why Wine Buying Makes People Nervous. One Retailer Profitably Took Notes

September 8, 2026 - Wine Industry Insight Daily News Feed

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“Most winery decision-makers reach for a mix of judgment and numbers, and very few pull from their own systems. For most wineries, the "data" in "data and intuition" is a spreadsheet kept by hand: more decision-makers lean on a manual spreadsheet (12%) than on a report from their software systems (8%). The numbers exist somewhere, but rarely in one trusted place, which is the same gap the inefficiency question points to.”

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