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Early estimates of Pickett Fire's economic impact to Napa wine industry around $65M // The Colorado River Is in Trouble

August 28, 2025 - Wine Industry Insight Daily News Feed

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“Being profitable or not also varies by region. Healthy wineries can be found everywhere, but profitability is more sensitive to market pressures and local economics. Rest of California (89%), East Coast (78%), Central Valley (78%) reported having the highest likelihood of profitability. While Sonoma County (43%) has the lowest likelihood of profitability, where more wineries reported negative cash flow than positive.”

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