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Could this grape help California winemakers adapt to climate change? // Dry January: What beverage makers can learn from a month without alcohol

January 21, 2026 - Wine Industry Insight Daily News Feed

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“DTC channels—tasting rooms and wine clubs—again account for more than half of the average winery’s revenue. Wholesale contributes roughly one-third of sales on average, but wineries leveraging wholesale in today’s market are experiencing less success. Even amid declines in visitation, DTC remains the economic engine of the premium wine business.”

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