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Ciatti California Report - September 2025 // For the first time ever, a non-Champagne wins prestigious sparkling wine prize

September 12, 2025 - Wine Industry Insight Daily News Feed

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“Among Americans who do drink, consumption patterns are shifting. A record-low 24% of drinkers say they had a drink in the past 24 hours, while 40% say it has been more than a week since they last consumed alcohol, the highest percentage since 2000. Factoring in all drinkers, including those who did not drink in the past week, the average number of drinks consumed over the past seven days is 2.8, the lowest figure Gallup has recorded since 1996.”

Source: Gallup

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