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Charles Krug Partners With Dealcoholized Wine Brand Missing Thorn // Farm Credit Presents Webinar: 2027 Wine and Grape Industry Outlook

October 28, 2026 - Wine Industry Insight Daily News Feed

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“The direct-to-consumer channel continues to represent most of the revenue for premium wineries, but the growth profile has shifted. The channel is no longer expanding in a meaningful way. Instead, it’s stabilizing within a more constrained demand environment. Across the dataset, direct-to-consumer accounts for slightly more than 70% of total revenue, with the remaining share coming primarily from wholesale.”

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