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Chanel's St. Supéry Buys Rudd Estate in Napa Valley Expansion // U.S. Wine Market Tops $115 Billion In 2025, New Report Finds

April 14, 2026 - Wine Industry Insight Daily News Feed

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“Of customers whose first tasting room purchase was in 2025, 6.4% returned within 30 days, with 10.5% having returned within the first 90 days. After that, the rate slows: 2.6% returned between 91 and 180 days, and 1.3% in the back half of the year, bringing the total one-year return rate to 14.4%. The pattern is familiar: the period right after a first visit is when interest is highest and the relationship is easiest to build on.”

Source: Commerce7

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