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Carnage at The Washington Post // Winery Expansion Long in the Works for Glass Fire Affected Winery Approved

February 5, 2026 - Wine Industry Insight Daily News Feed

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“The 2025 data confirms that purchasers of lower-priced wines are buying less and dropping out of the DtC shipping channel in greater numbers than buyers of higher-priced wines. Contrary to the narrative of premiumization, in which buyers trade up from lower- to higher-priced wines, this "mix shift" sees higher-priced wines capturing a larger percentage of the DtC shipping market as there are fewer buyers of lower-priced bottles.”

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