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Why California Wineries are Embracing Fire to Avoid Disaster // It was the bible for California winemakers. But what if it was all wrong?

July 13, 2023 - Wine Industry Insight Daily News Feed

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“Sales of beverage alcohol in the first half of 2023 remained concentrated between Millennials, Generation X and Baby Boomers, as they accounted for 96% of order value for the third year running. The chart shows how evenly distributed alcohol purchasing is by the three major age cohorts and how marketing and sales strategies should be deployed to connect with each age group instead of focusing on one directly.”

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