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  • California’s wine industry is in trouble. Could farmers markets help? // Monarch Tractor Abandons Ship

California’s wine industry is in trouble. Could farmers markets help? // Monarch Tractor Abandons Ship

February 9, 2026 - Wine Industry Insight Daily News Feed

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“Since 2020, wine consumption and spending has endured a notable downward slide, particularly in lower-priced segments, from a high of $94B in 2020 to $74.3B in 2025, a decline of about 4% annually. It peaked just before 2020, popped back for a few months during COVID, and then resumed the same downward slope evident in the volume declines we first noted in late 2017.”

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