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California’s Holy Grail: The Good $20 to $30 Wine // The Wine Industry Hits Back

October 2, 2026 - Wine Industry Insight Daily News Feed

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“In a third of wineries, the oldest product photo on the site and the newest are more than three years apart. The images were uploaded years apart, under whatever conditions applied each time. In ten years of working with winery catalogs, Outshinery has seen what that usually means: a different camera, a different lighting setup, a different photographer, sometimes a different agency, for each release.”

Source: Outshinery

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