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California grocery store wine scheme: Executives at top distributor charged with bribery // Victoria’s wine industry worth a record $10.8 billion

March 5, 2026 - Wine Industry Insight Daily News Feed

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“This trend of buying less, but better is called Premiumization and it’s everyone’s favorite buzzword at the moment. What this technically means is across the U.S. and global markets, low-priced wines are declining faster than higher priced offerings. Recent industry reporting highlights that wines priced above certain amounts (such as $12+) are outperforming lower tiers, with these “premium” segments holding value even as volume slips.”

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