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Bulk wine defies market downturn // Napa hotel plans to use AI to customize Wine Country experiences

December 3, 2025 - Wine Industry Insight Daily News Feed

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“In North America, wine club signups and cancellations follow clear seasonal patterns. Signups remain steady throughout the year, averaging around 25 per month, with meaningful lifts in late summer and early fall. August and October see the highest activity, reflecting periods when wineries drive the most traffic, club promotion, and on-site engagement. December consistently shows the lowest signup activity (19.4), suggesting a slowdown in acquisition during the holiday period.”

Source: Commerce7

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