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Banks Peninsula winemaker launches single-serve wine pouches // First California Budbreak Reported in January in Alexander Valley

February 11, 2026 - Wine Industry Insight Daily News Feed

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“Inflation and supply-chain disruptions pushed prices up in 2021 and 2022, keeping revenue afloat even as volumes softened. But you can only outrun gravity for so long. Pricing has done about all it can do at this point. Dollars are still outpacing volume, but the gap in growth rates is narrowing in the current discounting environment. If you break the market into value wines under $12 and premium wines above that line, the differences become more defined.”

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