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Average price of a bottle of US wine hits $56.78 // Sonoma County Winegrowers names new executive director, expands winery focus

January 28, 2026 - Wine Industry Insight Daily News Feed

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“Wineries express deep concern about the economy, consumer demand, labor availability, substitute products and capital costs. Only grape supply and water availability sit in neutral or mildly positive territory. Regionally, sentiment varies widely. Washington and Virginia show the least pessimism. Napa and Sonoma show the most. The pattern aligns with cost structures, shifts in tourism and visitation, and regional DTC dynamics.”

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