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Australian Vintage delivers AU$93 million loss // The grey area of tasting wine

August 27, 2024 - Wine Industry Insight Daily News Feed

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“Alcoholic beverage ads are a huge source of ad revenue for social platforms but are not legally allowed in the U.S. on a social platform unless the platform has more than 75 percent of users over the age of 25. TikTok crossed that threshold and today 76 percent of TikTok users in the US are over the age of 25.”

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