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At a Virginia vineyard, volunteers band together to fight lanternflies // Napa’s Trefethen winery transitions to next generation of leadership

March 25, 2026 - Wine Industry Insight Daily News Feed

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“Saturday alone accounts for 28.6% of all POS sales volume, making it by far the busiest day of the week. Friday and Sunday also see elevated activity, creating a strong weekend peak for tasting room traffic. Weekdays see lower but steady activity. These patterns show just how important weekends are for tasting rooms, when the majority of customer visits and purchases take place.”

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