As Trump ICE raids spread across California, pandemic-era behavior grips terrified North Bay immigrants // The New Marketing Playbook for Wineries

ICE activity recently has increased across Sonoma and Napa counties, sparking fear, panic and trauma, according to local immigrants and their advocates.

From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their marketing strategies in 2025 and beyond.

Evacuation warnings from the Gifford Fire have impacted communities across the Central Coast, and now local vineyards.

First-ever MLB wine club features a diverse selection of wines, further solidifying the Giants’ connection to wine country. 

"Eerily quiet": Market muted as harvest looms

The colorful insects are draining nutrients from grapevines, stunting their growth and grossing out winery visitors.

France will produce between 40 and 42.5 million hectolitres of wine in 2025, with volumes in Burgundy, Champagne and the Loire Valley recovering from adverse weather last year, according to the first official forecast.

Napa is full of corporate-owned wineries, but there are still plenty of independent, family-owned wineries making a go of it.

A new, large winery won Napa County approval for the airport industrial area, though a slumping wine industry has become a factor.

Research offers more accurate irrigation estimates for vineyards.

Glass packaging company Verallia has revealed its new Vista bottle crafted from 100% post-consumer recycled (PCR) glass, said to consume 40% less energy during production compared to virgin glass.

In the face of another year of cost increases, U.S. wineries are seeking to shift to domestic packaging suppliers, use cheaper materials and remove decorative elements to help reduce packaging costs and lower total operating costs.

A new recycle-ready bag-in-box has been developed and manufactured in Adelaide in collaboration with Australian wine producers, creating an “Australian first” wine packaging product, according to the supplier.

The newest approach to beverage pairings combines alcoholic and nonalcoholic drinks.

Sparkling wines once dominated the low and no alcohol wine scene, but 2025 saw a clear shift.

The trade war President Trump has sparked with Canada has caused Canadians to purchase nearly $130 million less wine this year.

Speaking to Harpers at the company’s Manchester depot, MD Ebrahim Mukadam outlined how he and his team spotted and took the opportunity ahead of the 31 January 2020 exit from the EU. 

A winery that was involved in a high-profile fraud scandal in Sonoma County has been acquired by a prominent California wine industry executive.

One of Cayuga County's youngest wineries has new owners.