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André Hueston Mack: ‘In 2025 the biggest challenge of being a somm is having a job’ // Orange Glou Fair, America’s First-and-Only Wine Fair Dedicated to Skin-Contact Wines

September 18, 2025 - Wine Industry Insight Daily News Feed

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“Most regions rely heavily on DTC sales. Oregon is the outlier with a wholesale-heavy model and median sales of only 37% DTC. Emerging regions (midwest, east coast, and other parts of the US) lean more heavily DTC than others. This is likely due to loyal local customer bases, smaller scale operations, and less reliance on the 3-tier distribution network.”

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