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55% Increase in French Winery Bankruptcies // WHO/Europe highlights Nordic alcohol monopolies as a comprehensive model for reducing alcohol consumption and harm

February 6, 2025 - Wine Industry Insight Daily News Feed

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“The various eras of the past 40 years effectively demonstrate the slow-moving pace of change in consumer preferences for the beverage alcohol share between beer, spirits, and wine. In concert with declining alcohol consumption between 1986 and 1994, there was movement in beverage choices beneath the surface. The year following the airing of The French Paradox, red wine sales in the United States jumped nearly 40 percent. Adding to the growth was the wealth created in the US stock market in the 1990s, arising from the internet boom.”

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