Cannonball adds wine industry veteran, new assistant winemaker, and national account partner
Healdsburg, CA – To support growth in production and increase brand presence in targeted channels, Cannonball Wine Company (www.drinkcannonball.com) has enhanced their team with new key appointments in sales and winemaking: Ken Powers, as Vice President Business Development; Heidi Maul, as Assistant Winemaker; and the Trellis Group (www.trelliswinegroup.com), as National Account partner.
Cannonball Co-Founder and CEO Yoav Gilat is dedicated to maintaining a strategic eye on market placement while growing his brand. “Cannonball Wines’ philosophy has always been to grow our brand through key on-premise placements and independent retail. By investing in seasoned sales professionals and enhancing our winemaking team, we can increase production without compromising quality, and maintain our distribution strategy by developing key national restaurant accounts and new channels. I have worked directly with Ken Powers for the past five years while he helped to build Cannonball in New England as our distributor in Massachusetts. Ken’s years of management experience with one of the best distributors in the country and his relationships from his time in executive management at Hess Collection will give Cannonball the leverage necessary to open up new channels.”
Vice President of Business Development Ken Powers dives into Cannonball with an accomplished 26+ years of experience. He has held executive level roles at Carolina Wine Company (Massachusetts) and The Hess Collection, and most recently, was VP of Sales for Classic Wine Imports, a fine wine division of Martignetti Companies. Based in New England, Ken drives Cannonball sales by focusing on emerging channels and opportunities.
Dennis Hill, Cannonball Wine Company Winemaker and Co-Founder, has found his perfect pairing with the hiring of Heidi Morgan Maul as Assistant Winemaker. "Heidi brings to Cannonball the perfect level of expertise and a focus on the details that make the difference in quality winemaking. Her employment with Cannonball will allow us to maintain our hands-on wine cellar management and our uncompromising commitment to quality and wine style, as well as to continue our prospective growth plans."
Maul comes to Cannonball with over a decade of winemaking experience. She is a proven whiz in the lab from her years as enologist at Sonoma Cutrer and lab technician at Fetzer. A high-achiever who moved quickly through the ranks of her previous positions, she is Dennis Hill’s right hand in running Cannonball winemaking operations and lab.
The Trellis Wine Group was handpicked to assist Team Cannonball in solidifying their footing in the national on-premise arena. As a team that provides premium artisan wineries the opportunity to gain visibility within national accounts, Trellis was a natural fit for Cannonball. “When I met with Mark Crisler I immediately felt he understood our brand, and he fits our culture. The Trellis Wine Group led by Mark will help Cannonball Wine Company to grow and gain more distribution in the national on-premise world,” says Gilat.
Cannonball Wine Company has established annual growth of at least 25% since 2006 and is poised for significant increases in both distribution and sales.
About Cannonball Wine Company
Launched in 2006 as a Cabernet Sauvignon producer, Cannonball Wine Company has emerged as a solid industry player. Today, Cannonball Wine Company is a rapidly growing wine producer of four varietals (Cabernet Sauvignon, Chardonnay, Merlot, Sauvignon Blanc), exclusive U.S. importer of New Zealand’s award-winning Astrolabe Wines, and marketer of super- and ultra-premium wines. Known for unforgettable, whimsical label design and an innovative approach to wine making, Cannonball strives to produce approachable, consumer-friendly wines and to always “Share a Splash” throughout the marketplace.
Contact: Kelley Deal