News Fetch: Best Wine Industry Advertising Value

Return to OtherVoices Articles

Cape Classics Begins Importing Wines from France

Submitted By: Courtney Luick, April 30, 2013
Wine importer Cape Classics has ventured into the Loire Valley and partnered with two leading Vouvray producers, Domaine Vincent Carême and Clos du Gaimont. Previously focused solely on South African wine, Cape Classics announced earlier this year it would be expanding its portfolio to include wines from France aiming to boost the Chenin Blanc category in the United States.

"We approached this new region with the same mission that we have used for over 20 years in South Africa - we want to represent the best of the best,” said Robert Bradshaw, President and COO of Cape Classics. “We’ve made significant progress teaching the market about Chenin, and adding expert Vouvray producers Domaine Vincent Carême and Clos du Gaimont will only help to expand that message.”

Since 2010, Cape Classics has experienced a 60% increase in Chenin Blanc sales with South African labels including De Morgenzon, Indaba, Ken Forrester and Raats Family Wines. The Loire Valley has garnered a reputation as one of the world’s most prestigious Chenin Blanc growers and is birthplace of the grape varietal.

Domaine Vincent Carême, owned by Vincent & Tania Carême, is an industry leader in organic farming in Vouvray, exclusively cultivating Chenin Blanc on 37 acres of AOC land. Cape Classics will import estate labels Les Clos 2008 and Le Peu Morier 2011, both with a suggested retail price of $39.99.

Clos du Gaimont is a small parcel of the esteemed Clos de Nouys Estate, one of the premium AOC winemaking domains at the heart of Vouvray. Owner Francois Chainier manages according to a sustainable agriculture philosophy and solely produces Chenin Blanc. Cape Classics will import the 2012 Vouvray and 2012 La Monaco, both with a suggested retail price of $19.99.

Domaine Vincent Carême and Clos du Gaimont will be available in select US markets in July. Pre-sale orders will be taken at Cape Classics’ hosted trade tastings in May.

“Although we’ve moved outside of only South African wineries, our focus on representing family-owned and operated, thoughtfully grown, carefully crafted, exceptional wines, remains the core of our business and DNA,” said Bradshaw. “We’re tremendously excited to be bringing these new wines to our various distributor partners/customers.”