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OFFbeat Brands Hires Three Sales Executives-Two V.P.s

Submitted By: Mora Cronin, April 17, 2013
Petaluma, Calif. – OFFbeat Brands of Petaluma, California is pleased to announce the appointment of three new sales executives. Keri Kennedy-Morgan has been hired as Vice President Sales-Northeast based in New York, Aaron Fein has been appointed Vice President Sales-West based in San Francisco, and Chad Donegan has been hired as Central Region Sales Manager based in Louisville. Each will oversee all sales functions in their respective territories for OFFbeat Brands’ expanding portfolio of wines including OFFbeat’s own brands, Jellybean Wines and Slices Sangria and the company’s Luxury Estates and Domains imported wines. Kennedy-Morgan, Fein and Donegan will report to Mike Kenton, Founder and CEO of OFFbeat Brands.

“In just under a year we’ve introduced and gained national distribution for Jellybean Wines and Slices Sangria and expanded distribution for our imported wines,” said Kenton. “With more brands in the pipeline and a solid plan for continued expansion, I’m thrilled to welcome this trio of accomplished and dedicated sales professionals to OFFbeat Brands.”

Over her 15 years in the industry Kennedy-Morgan has managed sales in two of the top ten wine and spirit markets in the U.S. and was most recently with The Wine Group in a series of progressive roles that included Northeast Division Manager, Division Manager and New York State Manager over a five+ year period. Prior to that she was District Manager-Metro New York for W.J. Deutsch & Sons and Market Manager-Atlanta, GA for Bacardi USA. Kennedy-Morgan’s wine and spirits career began at United Distributors in Atlanta where she worked on brand development.

Most recently with Heron Wines as National Sales Manager, Fein comes to OFFbeat Brands with over 20 years in wine sales management and marketing. Prior to Heron he was National Sales Manager for Wheelhouse Wine Cellars (Purple Wine Production Company) and Vice President Sales-West for Jackson Family Enterprises-White Rocket Wine Company. He also held sales positions at Constellation Wines U.S.-North Lake Wines and Barefoot Wine and Bubbly (Grapelinks, Inc.). With a BS in Hotel Administration from the University of Nevada, Fein began his career in general management roles at Bobby McGee’s Conglomeration, Applebee’s and TGI Friday’s.

Donegan is a Kentucky native who grew up in the backyard of bourbon country. An entrepreneur with a talent for new product development, positioning and market segmentation, Donegan’s roots in Kentucky gave him extensive exposure to the creation and marketing of spirits in the U.S. Donegan has a sales experience background that includes medical equipment and insurance products.

“Keri, Aaron and Chad have proven themselves as results-driven managers who thrive on building brands, developing relationships and moving products through the three-tier system,” commented Kenton. “Their experience and strength in developing and executing creative sales strategies are perfectly aligned with OFFbeat Brands’ commitment to creating innovative brands which coalesce with consumer trends and preferences.”

About OFFbeat Brands
Launched in 2012, OFFbeat Brands is quickly penetrating the U.S. market with wines specifically targeted to Millennial and Generation X consumers looking for beverage brands to enhance and complement their modern lifestyles. Founded by wine industry executive and entrepreneur Mike Kenton in partnership with European wine executive Xavier Batlle, the company comprises brands created and wholly-owned by the company, including Jellybean Wines and Slices Sangria. OFFbeat also represents a small number of hand-selected international wine properties under its Luxury Estates & Domains division. OFFBeat Brands is based in Petaluma, California with offices at 1304 Southpoint Boulevard, Ste., 240, Petaluma, CA 94954. Phone: (707) 897-3001. The company website can be found at