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Darryl Miller & Forrest Tancer Launch Forte47

Submitted By: Kate Jones, January 29, 2013

Darryl Miller & Forrest Tancer Launch Forte47

HEALDSBURG, CA, January 2013 — Darryl Miller and Forrest Tancer, both long-time
experienced wine professionals, are announcing the launch of their new wine business
consultancy Forte47. A brand builder and winegrower respectively, Miller and Tancer
are offering producers of fine wine—including start-ups, evolving and established
wineries—their services in viticulture, winemaking, wine marketing and brand building.

“We want to share our expertise to help wineries succeed in the new global marketplace
and to further the passion and energy that originally attracted us to the wine business
more than 30 years ago,” said Miller.

“In addition, we want to help people avoid many of the pitfalls that we have learned
through our years of experience in the business,” said Tancer. “There are more wine
products available today than ever before. We have practical knowledge to assist
wineries in developing a clear focus on the individuality of their products and how to
position them in today’s complex market.”

Brand building is Miller’s forte and winegrowing is Tancer’s. Both were born in ’47.

Miller and Tancer work together to advance quality wine in the global marketplace
“We have decided to become involved with the new generation of winemakers, helping
them in their goal to make wines that will please their customers and be successful in
the marketplace,” said Tancer. “Because an industry is only as good as the new people
who are coming into it, both Darryl and I want to see the energy and passion that drove
our generation into the business continue to evolve.”

We offer functional consulting about all aspects of winemaking, including wine style, and
winegrowing—from developing vineyards to purchasing fruit. We can provide fresh ideas
to develop a product that speaks to its own terroir and at the same time is user friendly
for consumers and fits into the global scene. Brand building and marketing are as
important as winemaking in today’s world.”

Miller and Tancer have a shared passion in the success of quality wine. They have a
similar perspective regarding the wine business. Both have been widely exposed to the
global wine industry and have practical knowledge to share with American wineries.
Originally meeting at Iron Horse Vineyards in the early 1980s when Miller brokered the
wines, they recently reconnected and decided to work in tandem, offering a wide range
of worthy wine business expertise.

Forrest Tancer, Winegrower
Forrest Tancer has more than 35 years of experience in winegrowing in Northern
California. He planted the original 110-acre Iron Horse Vineyard when he worked for
Rodney Strong in the early 1970s, as well as his family’s T-bar-T Vineyard in the
Alexander Valley. He became partners with Barry and Audrey Sterling in 1978, directing
vineyard and winemaking operations for almost 30 years.

Tancer learned winemaking “from the ground up.” Born in San Francisco, he grew up in
the wine country, spending summers working in the vineyards at his family’s ranch.
Forrest apprenticed with Rodney Strong at Sonoma Vineyards, beginning his long career
in the wine business. In 1990, Time Magazine called him a “leader of a new generation
of California winemakers.” Recently, Tancer has refocused his energy to the cooperative
venture with Miller. He also works independently as a winegrowing/winemaking

Darryl Miller Brand Builder
Darryl Miller is a fine wine brand builder with more than 35 years of experience in
strategic planning, brand positioning, sales and marketing. He knows how to grow
volumes and build quality distribution. He owned his own wine brokerage business for 14
years, covering all of Northern California, from the Golden Gate Bridge to the northern
border, including the Central Valley, before selling it to the Henry Wine Group (HWG) in

He continued to work for HWG as a portfolio manager, handling import portfolios and
iconic domestic producers. He furthered his expertise in all aspects of brand building,
from fiscal management and budgets to market segments, logistics, margins, press,
point of sale and strategic planning. He managed $28 million in sales portfolios. After 16
years, he left to start his own marketing business. He works individually and in
conjunction with Forrest Tancer.

Recipe for success in the wine business
“Today, wine producers at all levels require many ingredients to create long-term
success,” said Miller. “Forrest and I know how to put those ingredients together.”

Visit us at

Press Contact: Kate Jones

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