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Hahn Family Wines Expands Visitors Program & Appoints David Tonus As Estate Educator

Submitted By: Sean Carroll, August 20, 2012
Salinas, CA – August 21, 2012 – Hahn Family Wines has expanded the visitor’s experience at its Hahn Estate property in the Santa Lucia Highlands with new tours, tastings, and food pairing options. www.hahnesate.com

Located less than an hour from Monterey Bay, Hahn Estate offers one of Santa Lucia Highland’s best and most comprehensive wine tasting experiences. Each of these new visitor’s programs are designed to help educate consumers about the region’s viticulture, winemaking, as well as pairing food with wine. Programs for 2012 include:

• Wine Country Tapas™ - Enjoy an assortment of farm to fork seasonal small plates created by Culinary Director Brian Overhauser and paired with wines from Hahn Estate. These specially selected dishes are designed to explore the complementary nature of wine and food. This program is offered Thursday through Saturday between 10:30 a.m. and 1:30 p.m. by reservation only. Prices vary with seasonal selections.

• Fromage Fridays – Relax and unwind after a long week with a complimentary cheese and wine pairing from 4 to 6 p.m. Every week a different cheese from an artisanal dairy is selected to be paired with one of Hahn Estate’s current releases.

• Estate ATV Adventure – Enjoy a private wine country safari on a 4-passenger, convertible all-terrain vehicle that takes you between the vines for an up-close, educational tour of the vineyard, winery, and cellar. Experience breathtaking panoramic views from atop our mountainside vineyards at 1,200 feet before visiting the wine cellar to learn about the winemaking process. The tour finishes with a reserve tasting in the VIP room. $45 per person.

• Vineyard Tour & Tasting - Go behind the scenes of the Hahn Estate with a leisurely stroll to the demonstration vineyard to learn about viticulture, sustainable farming, and the long history of Hahn Estate and its significance to the Santa Lucia Highlands. Receive a seated educational tasting of 4 wines in a private room. $25 per person.

Hahn Estate also offers a romantic setting for enjoying the wine country lifestyle and beautiful landscapes of Monterey County. Standing atop Hahn’s estate vineyard and tasting room, visitors will be treated to gorgeous panoramic views of wine country and the Salinas Valley. The winery also offers several basic wine tasting options featuring current releases from Hahn Winery, Hahn SLH Estate, and Lucienne. Hahn Estate is open Monday to Friday from 12:00 p.m. - 5:00 p.m.; Saturday & Sunday from 11:00 a.m. to 6:00 p.m. For more information, or to arrange a visit to the winery, go to www.hahnestate.com or call (831) 678-4555.

David Tonus Named Estate Educator
As part of these exciting visitor’s center additions, Hahn Family Wines appointed industry veteran David Tonus as Estate Educator. In this role, Tonus will oversee some aspects of the visitor’s experience, including the development of new wine educational programs, and hosting tours and tastings at Hahn Estate. With more than 25 years of wine industry experience, Tonus has a deep background in wines sales, marketing, and brand development. Prior to joining Hahn Family Wines, he was a principle at Pacific Wine Associates where he led sales, marketing, and distribution strategies for dozens of wineries. He will also bring a wealth of knowledge about viticulture and winemaking from his degree in Enology at U.C. Davis.

”Hahn has always stood out as one of the pioneers and leading advocates for the Santa Lucia Highlands,” says President Bill Leigon. “With the hiring of David Tonus and launch of these exciting new visitor’s experiences, we aim to cement our standing as a major destination for wine and epicurean education.”

About Hahn Family Wines
Hahn Family Wines was established by Nicolaus (“Nicky”) and Gaby Hahn in the late 1970’s when they purchased land in Monterey County. In 1988, sensing the potential of the region, Nicky Hahn became a catalyst for the Santa Lucia Highlands (SLH) appellation by spearheading efforts to establish an American Viticulture Area (AVA) for this wine growing region. Today Hahn Family Wines owns one of the largest shares of planted vines in the region with more than 650 SLH vineyard acres that range in elevation from 200 to 1,200 feet and offer a diverse selection of terroir for producing Pinot Noir and other varietals. These wines are made to fit any occasion or celebration, from everyday wines for dinner to a complex, elegant vineyard-designate Pinot Noir perfect for cellaring or toasting some of life’s biggest milestones. Hahn Family Wines includes Hahn Winery, Hahn SLH Estate, and Lucienne. Visit www.hahnestate.com or download a free Hahn Family Wines phone application from iTunes or Android Market.
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Media Contacts:
Sean Carroll, Benson Marketing Group, 707-254-1167, Carroll@bensonmarketing.com