News Fetch

← Return to OtherVoices Articles

Naked Wines Backgrounder - PR

Submitted By: Lewis Perdue, July 23, 2012
What we're all about

  • Naked Wines, was born in December 2008 when twelve friends quit their jobs in the middle of the recession to do things a little differently.

  • Our goal: Find the world's most talented, undiscovered winemakers and set them up in business.

  • How we go about it:

  • 100,000 customers invest over $3 million dollars a month towards future orders (we call them 'Angels')

  • Which we use to fund independent winemakers

  • In return for exclusive wines at preferential prices

  • Which we pass back to our customers

  • We call it the 'virtuous circle', as everybody gets more for less, without trampling on anyone along the way.

  • The hard and fast facts

  • If you're looking for something a little meatier, this should help:

  • We've invested in 50 independent winemakers to date

  • We ship an average of 10,000 bottles of wine every day

  • We've seen over 100% growth year-on-year, with sales of $40 million in 2011

  • We've recruited 200k customers, 100k of which invest over $3 million dollars a month towards future orders

  • We were named the UK's most innovative wine company for two years on the trot, at the IWC

  • We were named the UK's Online Business of the Year at the 2011 National Business Awards

  • And we're probably the world's largest group of net wine investors

  • A truly social business

  • As well as the model itself, the website delivers a truly social experience.

  • Customers can chat directly to one another and to the winemakers.

  • Customers can vote with their feet on new initiatives and wines, to decide what makes the cut.

  • And we can suggest to customers what to buy AND what not to buy, based on their preferences.

  • The team

    The man at the top is Rowan Gormley, former Virgin Wines and Virgin Money CEO, and our non-executive director who keeps us in check is Ian West, former BSkyB MD. The rest of us are an assorted bunch of 20 wine and tech-loving employees based in Napa.


    Website :
    Facebook: / 707 723 4762