What we're all about
Naked Wines, was born in December 2008 when twelve friends quit their jobs in the middle of the recession to do things a little differently.
Our goal: Find the world's most talented, undiscovered winemakers and set them up in business.
How we go about it:
100,000 customers invest over $3 million dollars a month towards future orders (we call them 'Angels')
Which we use to fund independent winemakers
In return for exclusive wines at preferential prices
Which we pass back to our customers
We call it the 'virtuous circle', as everybody gets more for less, without trampling on anyone along the way.
The hard and fast facts
If you're looking for something a little meatier, this should help:
We've invested in 50 independent winemakers to date
We ship an average of 10,000 bottles of wine every day
We've seen over 100% growth year-on-year, with sales of $40 million in 2011
We've recruited 200k customers, 100k of which invest over $3 million dollars a month towards future orders
We were named the UK's most innovative wine company for two years on the trot, at the IWC
We were named the UK's Online Business of the Year at the 2011 National Business Awards
And we're probably the world's largest group of net wine investors
A truly social business
As well as the model itself, the website delivers a truly social experience.
Customers can chat directly to one another and to the winemakers.
Customers can vote with their feet on new initiatives and wines, to decide what makes the cut.
And we can suggest to customers what to buy AND what not to buy, based on their preferences.
The man at the top is Rowan Gormley, former Virgin Wines and Virgin Money CEO, and our non-executive director who keeps us in check is Ian West, former BSkyB MD. The rest of us are an assorted bunch of 20 wine and tech-loving employees based in Napa.
Website : http://www.nakedwines.com
email@example.com / 707 723 4762