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LODI WINEGRAPE COMMISSION NAMES NEW EXECUTIVE DIRECTOR

Submitted By: Lewis Perdue, May 14, 2012
CONTACT: John Segale (916) 600-1081

Camron King (916) 239-8732

Bob Lauchland (209) 712-2750




Camron King Returns to California Wine Industry



LODI, Calif. (May 14, 2012) – The Lodi Winegrape Commission announced today that California wine industry veteran, Camron King, has been named the Commission’s new executive director. King was formally a vice president of state government relations at the California Association of Winegrape Growers for eight years.



“I am excited to be joining the Lodi Winegrape Commission and to be working with a group of such talented and respected growers,” said King. He added, “The Commission has a well-deserved and established reputation within the industry for being at the forefront of sustainability, research, marketing and promotion and I look forward to building on the tradition of success here.”



King has worked in association management since graduating from California State University, Sacramento, where he completed his graduate studies in Public Policy and Administration. In addition to his work at the California Association of Winegrape Growers, King has worked for the Muscular Dystrophy Association and the Western Labor Coalition. He has served on a number of wine industry boards and committees including the Unified Wine and Grape Symposium, the California Sustainable Winegrowing Alliance, the National Grape and Wine Initiative and the California Roundtable on Agriculture and the Environment.



“Camron has the right experience, expertise and enthusiasm to lead this organization at this important time to meet the challenges that lie ahead. He not only has worked with many Lodi growers on key issues for a number of years but he lives here and is familiar with the growth of the area’s reputation,” said Bob Lauchland, chairman of the Lodi Winegrape Commission’s Board of Directors. He added, “Camron is joining a talented team which did a tremendous job during these past months successfully implementing the Commission’s activities.”



King replaces Mark Chandler who resigned late last year. Chandler had been the executive director since the Commission was established in 1991.



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About the Lodi Winegrape Commission: The Lodi wine region features 100,000 vineyard acres that thrive in the classic Mediterranean climate featuring warm days and cool evenings. With more than 60 varieties currently being grown, Lodi offers a diverse portfolio of wines. While long known as a superior producer of Zinfandel, the area has also been producing award-winning Cabernet Sauvignon, Merlot and Chardonnay. Newer varieties to the area include Albarino, Tempranillo, Viognier and Syrah. The Lodi Wine Region lies between the San Francisco Bay and the Sierra Foothills, and enjoys the perfect climate for premium wine and grape production. For more information about the region and the Lodi Winegrape Commission, log onto www.lodiwine.com or call 209.367.4727.



John Segale

Precision Public Relations

3721 Douglas Boulevard, Suite 350

Roseville, California 95661

Office: 916.960.5341

Cell: 916.600.1081

www.precisionpublicrelations.com