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Vineyard & Winery Management Magazine Thriving in Hard Times

Submitted By: Tara Thomas, March 15, 2012
Circulation shows significant increase despite publishing industry struggles

Santa Rosa, Calif. – Despite the recent troubles experienced by the print publishing industry, newly published circulation figures indicate that Vineyard & Winery Management magazine is showing strong growth in its readership.

According to figures reported in the U.S. Postal Service Statement of Ownership, published in November 2011, the industry trade magazine’s paid circulation reached 6,088 subscribers at the end of the end of last year. The figure represents an 8% increase in paid readership during 2011, making Vineyard & Winery Management the circulation leader among U.S. wine trade magazines. (Wine Business Monthly had 6,016 paid subscribers and Wines & Vines had 3,449 paid subscribers, according to USPS Statement of Ownership figures.) Over the last three years, Vineyard & Winery Management’s paid circulation has experienced double-digit growth.

“We’ve seen a lot of high-profile magazines fold in the last few years due to declining readership,” says COO and General Manager Dennis Black. “However, our readership has shown a consistent increase due to the increasingly high standard of our magazine’s editorial content and design.”

First published in 1975, the bi-monthly publication is available in both print and digital formats.

About Vineyard & Winery Management Group
Vineyard & Winery Management Group publishes the leading independent award-winning wine trade publication, Vineyard & Winery Management magazine (www.vwm-online.com) and Winedex® (Wine Industry Index). Based in Santa Rosa, California, the multimedia corporation also produces seminars, conferences, and trade shows (Wineries Unlimited, Midwest Grape and Wine Conference, Wine Sales Summit – direct-to-consumer, Winery DIY, and Managing the Winery Laboratory), as well as six wine competitions (Grand Harvest Awards, International Eastern Wine Competition, NextGen Wine Competition for Millennial Wine Drinkers, International Women’s Wine Competition, West Coast Wine Competition, and U.S. National Wine Competition).

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Contact: Tina Caputo
Phone: 707-577-7700 x103
Email: tcaputo@vwm-online.com