News Fetch

← Return to OtherVoices Articles

“Branding in the Digital Age:” Consumer Marketer David Blum To Deliver Keynote Address at 2012 Direct to Consumer Wine Symposium

Submitted By: Sean Carroll, November 01, 2011
November 1, 2011, Napa, CA, – Marketing and digital media expert David Blum will deliver the keynote address at the 5th Annual Direct to Consumer Wine Symposium, to be held January 18-19, 2012 at the Stanford Court Hotel in San Francisco. Register at http://www.dtcwinesymposium.com/.

Blum’s keynote is entitled, “The Experience Economy: The 5 New Truths of Branding in the Digital Age.” A 20-year veteran of global consumer goods marketing and digital media, Blum’s presentation will bring insight into the evolving and often chaotic world of marketing to consumers in this digital age. Wine is an experiential product – to be shared – and his thesis is that we are moving towards an “experience” economy. Starting with macro trends underlying culture and communications, David will discuss five factors that are driving this evolution, which (non-wine) brands are succeeding and why, and how wineries can enable powerful, differentiated campaigns.

“It’s vital for wineries to explore creative new ways to bond with consumers,” says Brian Baker, 2011 Chairman, and V.P. of Sales and Marketing at Chateau Montelena winery. “David will get us thinking outside the box, but his real life case studies will keep us grounded.”

David Blum. managing director of Ozone Online, has developed ground-breaking campaigns, platforms and experiences for brands including MINI, Columbia Sportswear, Priceline, RadioShack, Adobe, T-Mobile, EA Sports and others.

Early Registration Pricing Ends December 4
Registration can be purchased for $375 per person if purchased before December 4, 2011 ($395 thereafter) and includes participation in the general session, lunch, workshops, and trade show and reception. New this year, there will be a Wednesday evening social mixer and presentation ($75) sponsored by Elypsis, Inc. The cost to attend both Wednesday Evening Mixer plus Thursday’s Symposium is $450 ($470 after December 4).

About the Direct to Consumer Wine Symposium
The Direct to Consumer Wine Symposium is presented by and a fundraiser for Free the Grapes! and Coalition for Free Trade, two organizations who have worked tirelessly with local winery associations and industry representatives to increase the number of legal winery direct shipping states from 17 to 38 in the last decade.

# # #

Media Contact:
Sean Carroll, Benson Marketing Group, (707) 254-1167, carroll@bensonmarketing.com