National Facebook photo contest rewards most creative displays, while increasing case sales of Redtree Wines by 8 percent
Sonoma, CA – October 17, 2011 –Redtree Wines congratulates the winners of its “Planting Redtree Across America” in-store display and social media contest. www.cecchettiwineco.com
In July, Redtree Wines launched “Planting Redtree Across America” a contest for distributors and sales representatives to build the most creative and impressive in-store displays of Redtree Wine. The competition garnered 189 photo submissions from throughout the U.S. that were posted on the winery’s Facebook fan page and Twitter. With more than 30,000 votes cast, 4 winners were announced:
• Fan Favorite: Eric Payne, Odom-Southern Corporation. His camping-themed Redtree display at QFC in Capital Hill, WA was the fan favorite with 2,255 votes cast.
• Most Cases Used: Mark Johnson, Wirtz Beverage Group (Wisconsin). He used 245 cases for the largest Redtree display at Woodmans West in Madison, WI.
• Most Displays Submitted: David Krajewski, Wirtz Beverage Group (Illinois). He submitted a total of 18 displays from throughout the Chicago metro area.
• Blogger’s Choice: Redtree partnered with two blogs, Hoot ‘n Annie and Kitchen Couture, to choose their own favorite display. It was a unanimous decision with both of them separately choosing Jimmy Onalfo of Wirtz Beverage Group (Nevada). His display at Whole Foods Market in Reno, Nevada represented true Americana with use of a Harley Davidson, and depiction of Reno’s historic sign.
Not only did the competition attract the attention of thousands of fans and consumers of Redtree Wines, but it also helped drive sales. Domestic case sales during the contest period (July 1 – September 31, 2011) increased 8 percent nationally compared to the same time period in 2010. Additionally, the Fan Favorite winning territory of Washington state increased 11 percent over 2010 sales.
“This social media display competition exceeded all expectations and took our marketing and sales program to new heights,” says Roy Cecchetti co-founder and CEO of Cecchetti Wine Company. “It energized our sales teams and distributor partners, and dramatically increased the winery’s interaction with consumers at stores, and on social media.”
On Facebook, fans increased by 1,600 during the promotional period, while fan interaction on this social networking site increased more than 1,000 percent. The company’s website also increased visitor traffic by more than 45 percent.
Redtree Wines have been on fire in the marketplace and gained recognition with a number of beverage industry awards. Redtree has received three consecutive Impact Hot Prospect Awards from 2008-2010, as well as being named a “Best Buy” and top five wine bargains from Consumers Reports. The brand was also named a Rising Star Growth Brand by Beverage Information Group three years running (2009-2011). Redtree has received many accolades and Best Buy reviews from Wine Spectator, Wine Enthusiast, Wine & Spirits Magazine, Food & Wine, and Decanter.
Redtree offers consumers fresh, fruit forward, distinctive varietals of consistent quality and exceptional value that are ready for immediate consumption. These wines are ideal as an aperitif and complement everyday meals as well as special occasions. The Redtree line includes California appellation Cabernet Sauvignon, Chardonnay, Petite Sirah, Pinot Grigio, Zinfandel, Moscato and Pinot Noir.
About Cecchetti Wine Company
Cecchetti Wine Company was launched by wine industry veteran Roy Cecchetti in 2006. The company strives to produce consistent and approachable wines of excellent value from throughout California with its Redtree, Line 39, and Backhouse wine brands. www.cecchettiwineco.com
Editorial Note: Photos of the winning displays are available upon request.
Sean Carroll, Benson Marketing Group, 707-254-1167, firstname.lastname@example.org