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Tim Hanni To Teach New Sonoma State Wine Biz Course

Submitted By: Lewis Perdue, September 23, 2011
September 19, 2011

New Online Wine Business Management Course with Tim Hanni MW Launches November 7th

Rohnert Park, CA: A new online wine business management course, the latest professional development offering by Sonoma State University’s Wine Business Institute, begins November 7th online and registration for the course is now open.

Tim Hanni MW, who currently sits on the Board of Directors for the Institute of Masters of Wine and is an innovative researcher and wine educator whose wine and food principles have been adopted by the Wine & Spirits Education Trust in London, will teach the course, the first level in a three-part series.

Inspired by Sonoma State’s wine MBA the Wine Business Management Certificate offers a world perspective and allows participants to strengthen their knowledge of wine business fundamentals, marketing, and finance to accelerate their career opportunities in a convenient online format. “The wine business is an ever-changing market and people need access to solid business principles and strategies to be successful,” noted Hanni. “I’m excited to teach the class online because it makes this knowledge easily available to people in every corner of the world.”

“Tim brings incredible expertise in the industry and in teaching that will really make this a powerful experience for participants,” said Ray Johnson, director of the Wine Business Institute. The four week course will be delivered in 16 online classes, presented through video lectures, course conference calls, and a unique WineBizSim business planning project. At the end of this foundation level, participants will understand global wine commerce, the strategies and decisions involved in getting from the vineyard to the retailer, the process and outlets for wine sales, as well as the major wine markets and their products.

The Wine Business Management Certificate is created for professionals already in the industry who want to advance their knowledge of wine business operations, for winemakers or viticulturists wanting to expand their understanding of business strategies and principles, and for professionals in other industries seeking to enter the wine industry. While the perceived glamour of the business draws many to the industry, it is business acumen that is vital to its long-term success and to the success of its owners and employees. The series consists of this Foundation level, along with Intermediate and Advanced levels, all taught online, with optional certification at the completion of the Advanced level.

About Tim Hanni, MW:
Tim Hanni MW, one of the first two Americans to earn the title Master of Wine, is an internationally recognized wine educator and professionally trained chef who consults to wine and hospitality businesses. Hanni is a recognized leader in developing marketing and education programs that break down barriers which have historically hindered the unfettered enjoyment of wine. He is also involved in cutting edge sensory and behavioral research projects focused on understanding wine consumer preferences, attitudes and behaviors. Hanni has a unique perspective and passionate curiosity in the worlds of food, wine and sensory sciences.

He is known for his modern and innovative approach for creating consumer-centric education programs, products and services. Hanni teaches wine marketing programs at Sonoma State University and the Wine & Spirits Education Trust in London, England, has adopted his wine and food principles in their international curriculum. His techniques for creating easy to use wine lists, including the invention of the Progressive Wine List format, and retail wine programs are combined with tried and tested culinary philosophies on “balancing” food and wine flavors, and are employed by thousands of restaurants and hotel outlets around the world.

Tim is a frequent keynote speaker, combining a sense of humor with first class presentation skills and an intimate knowledge of wines and international cuisines while making the enjoyment of wine and food much more accessible. According to the late Robert Mondavi, "What Tim Hanni is proposing … represents a quantum leap forward for globally expanding the enjoyment of wine and food. (The) message is easy to grasp, empowering and useful to anyone who is the least bit curious about wine, and … stands to revolutionize the wine industry." Learn more about Hanni at