News Fetch

← Return to OtherVoices Articles

Crushpad moves to Sebastiani Winery In Sonoma, receives "major" funding from Bill Foley

Submitted By: Lewis Perdue, April 12, 2011
(NEWS RELEASE - Received April 12, 2011; Sonoma, CA)—Crushpad, the state-of-the-art custom winery and producer of highly-acclaimed commercial and private micro-production wines, continues its mission to democratize winemaking by expanding its operations and moving its headquarters to Sonoma. Crushpad will occupy a dedicated portion of the historic Sebastiani Winery, located just a few blocks from downtown Sonoma at 389 4th Street East.

The transition will be complete by April 30, 2011 and followed later this year by the opening of a tasting bar, where over 100 Crushpad Commerce clients will be able to showcase and sell their wines. Crushpad will also host pouring seminars and events, and educate visitors on the process of small-production winemaking through interactive multimedia stations and an experienced staff of wine specialists.

The Sebastiani central location in Sonoma offers Crushpad clients a larger, dedicated production space, as well as access to many of California’s most prestigious and diverse growing regions and is ideal for Crushpad’s international client base. The move is accompanied by a major financing deal that includes Foley Family Wines, the parent company to Sebastiani and now a principal investor in Crushpad. Crushpad will continue to offer its clients the option of making wine in Napa Valley in the facility of longtime partner, Bin to Bottle.

“Crushpad has a culture of staying innovative and creative, from our winemaking team with experience making a wide range of wine styles, to our continued investment in internet technology that makes the winemaking process accessible to those near and far,” commented Founder and CEO Michael Brill. “This move to Sebastiani will allow us to further refine our winemaking processes to produce even more phenomenal wines, while giving our clients the opportunity to showcase their brands to tens of thousands of Sonoma tourists at our new tasting bar, opening later this year.”

“We plan to have a series of fun wine education stations in our new facility that integrate touch-screens and wine dispenser technology, creating an immersive experience that teaches wine enthusiasts about all elements of winemaking,” continued Brill. “The new facility will also allow us to offer even more of our exceptional wine blending and sensory analysis classes.”

Crushpad has created over 5000 unique wines, or 1 out every 100 wines sold in the United States. This move will support making more unique wines than any other winery in the world, while offering clients an increased palette of cutting-edge equipment, greater hands-on access and control in the winemaking process. Additional winery resources will also enable larger groups to partner and collaborate together on the production of custom-made barrels of wine by using the innovative and newly updated online social winemaking platform on

Crushpad’s unique, state-of-the-art custom winery has produced micro-production luxury wines which have received high praise and mid-ninety scores from such publications as Wine Spectator and Wine Advocate. Their recently published 2011 Vineyard List includes famed cool-climate sites such as Durrell Vineyard on the Sonoma Coast, renowned Bordeaux varietal sites such as Stagecoach Vineyard on Pritchard Hill, and cult-worthy Rhone varietal sites such as the White Hawk Vineyard in Santa Barbara County. The full list of vineyards is available to view at and interested customers can contact Crushpad’s Michael Brill at or by calling (415) 902-7097.

About Crushpad

Crushpad is a custom luxury winemaking service where wine enthusiasts, restaurateurs, wine retailers and small-scale winemakers can craft small lot wines of 25 to a few hundred cases per year. With locations in Sonoma, Napa Valley and Bordeaux, Crushpad sources fruit from select vineyards in California and Bordeaux and provides winemakers, advanced facilities, technology, bottling and label design to fashion world-class wines. Founded in 2004 by wine and technology industry veterans, Crushpad is determined to offer the experience of winemaking to a broader audience through innovative technology combined with a high level of customer service. For more information on Crushpad visit

About Foley Family Wines

Foley Family Wines was established by Bill Foley in 1996 with the acquisition of Lincourt Vineyards in California's Santa Ynez Valley. Since then, Foley Family Wines has grown to become a major producer, marketer and distributor of highly-acclaimed, handmade wines from some of the world's greatest vineyards. Every brand in the company's portfolio is distinct and autonomous with its own identity, style, vineyard sites, techniques and personnel. Foley Family Wines owns the following properties: Foley Estates (Santa Rita Hills, CA), Lincourt Vineyards (Santa Ynez Valley, CA), Merus (Napa Valley, CA), Chalk Hill (Sonoma County, CA), Sebastiani (Sonoma County, CA), Kuleto (Napa Valley, CA), Altvs (Napa, CA), Three Rivers Winery (Walla Walla, WA), Firestone Vineyard (Santa Ynez Valley, CA), Vavasour (Marlborough, New Zealand), Clifford Bay (Marlborough, New Zealand) and Eos (Paso Robles, CA). Bill Foley is currently Chairman of the Board of Directors for Fidelity National Inc and Executive Chairman of Fidelity National Information Services. Both are Fortune 500 companies.



Crushpad Jarvis Communications

Mark Marinozzi Sam Dependahl

389 4th Street East 310.313.6374

Sonoma, CA 95476