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SJ Valley Wine Competition to Feature Tasting Panels for Hispanics, Millennials

Submitted By: Lewis Perdue, April 01, 2011
Wine Competition to Feature Industry Firsts:

Our 7th Annual Competition is set to feature two industry-wide innovations. One, in recognition of the growing number of Hispanics (many who have yet to really discover the wine) the Competition will feature a Hispanic panel and report back to the wineries based upon their tastes.

In addition, there will also be a panel made up of members of the Millennial generation to get a good understanding about how today's emerging wine consumers actually taste our industry's products. This is all in addition to the traditional panel of recognized regional wine experts.

Each wine will be tasted and judged by all three panels and the results will be sent back tot he producers for their continued education. The following days we will be presenting the entered wines at a special wine tasting so that the public can vote on their favorite wine.

If you are interested in this year's pacesetting event, please email