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Wine Opinions releases new in-depth study on wine consumer trends.Submitted By: Lewis Perdue, March 21, 2011 |
| Wine Usage by Day of Week and Occasions Explored St. Helena, CA (March 21, 2011) – A new study conducted by Wine Opinions offers tracking data on high frequency wine consumers, comparing their purchasing and consumption behaviors in 2010 versus 2009. The report – Core Track Volume 6 – presents the results of a survey of the Wine Opinions consumer panel and focuses on wine preferences and sales by price point and appellation in both the on and off-premise sectors. The report also takes an in-depth look at wine consumption at home and on premise by day of the week, time of day, and by a variety of “with and without” food occasions. The study confirms that the trade-down trend from expensive wines continued in 2010, but also that high-end consumers are stabilizing their purchases of $20 to $30 wines. “The market was extremely volatile in 2010,” notes Christian Miller, the Research Director of Wine Opinions. “Substantial numbers of high frequency and high end consumers are still reducing their purchases of over $30 wines, especially classics such as Napa Valley Cabernet and Bordeaux. Yet some consumers were returning to those categories, and there were strong positive trends for wines from Oregon, Washington, and South America, as well as for Zinfandel, Sauvignon Blanc, and Pinot Noir.” The in-depth analysis of wine consumption at home and on premise (across days of the week and by occasions both with and without food) shows strong signs of the increasing incorporation of wine into everyday life. “Fully a third of all wine that high frequency wine drinkers consume is on Monday through Thursday,” says John Gillespie, the Founder and CEO of Wine Opinions. “Not only are we seeing more wine being enjoyed on a casual, everyday basis, but significant amounts of wine are being consumed without food at all, or while preparing a meal, or with snacks. And the proportion of red wine consumed without food is astounding.” The Core Track Volume 6 report is available to members of the wine trade on the Wine Opinions site at this link. The cost of the 44-page report is $495. Information contact: John Gillespie (707) 815-9463 jgillespie@wineopinions.com |