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California's Winegrape Growers Find Balance in the 2010 Grape Crush Report

Submitted By: Lewis Perdue, February 10, 2011
FOR IMMEDIATE RELEASE



February 10, 2011



Sacramento, Calif., Feb. 10, 2011 – According to the 2010 Preliminary Grape Crush Report, California's wine grape crush totaled 3.58 tons - higher than anticipated, but less than what was crushed in 2009. Red wine varieties accounted for the largest share of all grapes crushed, at just over 2 tons, down 1 percent from 2009. The 2010 white wine variety crush totaled 1.5 tons, down 6 percent from 2009.



“With 17 consecutive years of growth in wine consumption, this year’s crush report is good news for the overall health of the California wine industry” said Kim Ledbetter Bronson, chair of the California Association of Winegrape Growers (CAWG). “While we thought weather issues would take a bigger bite out of the crop, I see a continuing trend toward balance of supply and demand. This is positive for consumers, wineries and growers.”



“When you consider reported problems with the Australian crop, I think the crush report’s numbers mean a better price environment for growers in 2011, while still providing sufficient grapes at all price points to keep wineries happy.” said Nat DiBuduo, President and CEO of Allied Grape Growers and CAWG board member. “However, over the long term, there is a risk that winegrape demand may outpace supply.”



The Preliminary Grape Crush Report includes all grape tonnage crushed during the 2010 season. It also includes purchased tonnage and pricing information for grapes with final prices prior to January 10, 2011. The Final Grape Crush Report, which will be released on March 10, 2011, and will include additional purchased tonnage, prices and corrections.



CAWG represents the growers of more than 60 percent of the gross grape tonnage crushed for wine and concentrate in California. The statewide association provides industry leadership to advocate for public policies, research and education programs, sustainable farming practices and trade positions to enhance the business of growing California winegrapes. For more information about CAWG, visit their Web site at www.cawg.org.